Meta Daily Briefing — Monday, April 7, 2026

Midday Pulse: $17K spent, 192 platform purchases, pacing toward ~$32K.

It's early afternoon and spend is tracking in line with yesterday. Meta platform reports 192 purchases at $93 CPA — but Northbeam customer attribution is still catching up. Using yesterday's conversion rate, we're projecting around 96 attributed customers so far, ~175 by end of day. That's still well short of the 600 target. No campaigns at scale CAC. ABO Scaling is the least bad at $124.

Scoreboard

Today vs Yesterday

Northbeam Clicks Only · Cash Accounting · as of ~1:00 PM PT

Meta Spend

$17,302

Yesterday: $33,876 · Pacing: $31.5K

New Customers (NB)

~96*

Yesterday: 188 · Target: 600/day

Blended CAC (NB)

~$180

Yesterday: $180 · Target: <$86

Revenue (New)

$4,486

Yesterday: $10,115

Meta Purchases

192

Platform-reported (7d click)

Meta Platform CAC

$93

vs NB ~$180 · Delta: +94%

*Customer count estimated using yesterday's conversion rate. NB attribution still populating for today.

Attribution

Northbeam vs Meta Platform

Same spend, very different stories

Source	Customers	Spend	CAC	Notes
Northbeam (Clicks Only)	~96*	$17,302	~$180	Projected from yesterday's rate
Meta Platform (7d click)	192	$17,858	$93	Platform self-reported
Delta	-50%	—	+94%	NB sees half the conversions Meta claims

Pacing

Customer Target: 600/day

Projected: ~175 customersTarget: 600

Tracking at 29% of daily target. Yesterday finished at 31%. This isn't just a day-of-week thing — the gap between current efficiency and target is structural at this spend level.

Scale Candidates

No campaigns under $86 CAC at meaningful spend today.

This is the second day in a row with zero scale candidates. The best performer (ABO Scaling) is still 44% over target. Is this a creative fatigue issue, an audience saturation issue, or has something changed in the funnel?

Watch List

conv_all_ABO_scaling

$7,390 spend

$124 CAC

~60 est. customers

$4,145 revenue

Still the biggest volume driver and the closest to target. $124 CAC is 44% over $86 but it's doing the heavy lifting. Is there room to test new creative within this campaign to bring CAC down, rather than cutting spend? Worth comparing to its 7-day trend.

Cut Candidates

conv_og_sales_ASC_top-ads_1dc_NC

$4,078 spend

$274 CAC

~15 est. customers

This was in the WATCH zone yesterday at $125 CAC — it's deteriorated significantly today. Could be early-day noise, but worth checking: did a high-performing ad get paused or did audience overlap increase?

conv_ASC_spring-easter-sale_1dc_NC

$1,984 spend

$185 CAC

~11 est. customers

Easter is behind us. If this is still running seasonal creative, that's likely the issue. Time to either refresh the angle or reallocate this budget to ABO Scaling.

conv_CBO_persona-testing_switcher_1dc_NC

$1,935 spend

$327 CAC

~6 est. customers

Nearly 4x target. Yesterday was $158 — trending worse. Has this persona test had enough time to learn? If it's been running 7+ days at this level, the audience might not be there.

conv_CBO_persona-testing_calm-seeker_1dc_NC

$352 spend

$703 CAC

~0.5 est. customers

8x target. Second day of this. Unless there's a strategic reason to keep testing this persona, this is a clear pull.

conv_CBO_marpipe_cat_1dc

$458 spend

$1,375 CAC

~0.3 est. customers

Effectively zero conversions today. Check if any individual ads within the Marpipe test are performing before killing the whole campaign.

conv_ASC_coffee_1dc_NC + GeistM VsRyze

$565 combined spend

$300+ CAC

Both running at 3-5x target with negligible volume. Small spend individually, but it adds up. Cut or pause and reinvest.

Action Items

Afternoon Checklist

1. Check if Spring/Easter Sale is still running holiday creative — if so, pause or swap.

2. Review Persona Switcher and Calm Seeker test data over last 7 days. If consistently >2x target, pull both.

3. Look at ABO Scaling creative breakdown — any individual ads under $86 CAC that could be isolated and scaled?

4. ASC Top Ads jumped from $125 to $274 CAC today — investigate what changed (paused ad? audience shift?).

5. Bigger question: at ~$32K daily Meta spend and ~175 customers, we need 3.4x efficiency improvement to hit 600. Is the target right, or does spend need to scale too?